Utilizing Exploratory Qualitative Data Collection in Small Organizations: Consulting for the Multicultural Community Connections

Abstract

The Multicultural Community Connections (MMC) was founded by Olivia Johansen, a first-generation immigrant, to help new-coming immigrants and their children adapt and socialize in the Lakeland community of the United States. The organization's latest project, Bridges, is a six week summer camp for elementary school students that primarily functions in helping migrants (mostly Latinos) adjust to the culture of the United States. The project aims to increase cultural awareness among members of the community, teachers, and students. However, due to disagreements among employees on the management of the camp, the director and founder of MMC turns to a local consulting firm, Integrated Solutions (IS), which helps MCC re-establish their initial mission and goals and creates a management plan for the successful operation of the summer camp.

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