Basketball at the Most Magical Place on Earth: A Case Study of the NBA’s Season Conclusion at Walt Disney World Amid the COVID-19 Pandemic

Abstract

The case study follows the National Basketball Association’s (NBA) attempt to complete the 2019–2020 season at the ESPN Wide World of Sports at Walt Disney World amid the COVID-19 pandemic. When the season was officially placed on hiatus in March 2020, players, fans, and administrators were unsure if the season would be finished at a later date and what a conclusion would look like. When the NBA announced their season would conclude at Walt Disney World outside of Orlando, Florida, many parties and stakeholders rejoiced while others questioned whether the league should finish the season and the place sport served in the public dealing with the pandemic. After providing details about the NBA’s decision to complete their season at Walt Disney World, the case study allows students to discuss and make decisions given foreseeable and unforeseeable circumstances and events.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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