Skechers USA, Inc.: “Big Bang Disruption” in the Footwear Industry

Skechers USA, Inc.: “Big Bang Disruption” in the Footwear Industry

  • Case
  • Supplementary Resources
Abstract

Skechers USA Inc. is one of the largest brands in the global footwear market. The company has 3,000 different shoe styles for men, women and children as well as offerings in diverse categories like lifestyle and performance footwear and branded apparel, bags, eyewear, toys. They have introduced their product to a niche demographic audience and worked with different successful pop stars for their branding. Despite Skechers’ success, the company has faced a number challenges from its competitors such as Converse, Kenneth Cole, and Timberland. This case outlines the challenges that Skechers USA faces at it continues to try to grow in a crowded market where four companies control 75% of the market.

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