Natalya Vasilyevna Semenova, Merchandise Department Manager of Rosar Brewery, was summarizing the results of regional sales at a weekly meeting. Apparently, there were no reasons for worry, sales developing very successfully, but still the plant management and representatives of SUN Interbrew holding remained dissatisfied with sales of Sibirskaya Korona beer in regions of Russia.
Sibirskaya Korona Beer: Regional Sales Strategy Development
- Publisher:Graduate School of Management, St. Petersburg State University
- Publication year:2011
- Online pub date:
- Discipline: International Business & Management, Sales Management
- Length:1,408 words
Region:Eastern EuropeCountry:Russian FederationIndustry:Manufacture of beveragesOrganization:SUN InBevOrganization Size:Originally Published In:2011). Sibirskaya Korona beer: Regional sales strategy development. St. Petersburg, Russia: Graduate School of Management, St. Petersburg State University.(Type:Online ISBN:9781526431943Copyright: © 2011 Graduate School of Management, St. Petersburg State University