<span class="hi-italic">Sibirskaya Korona</span> Beer: Regional Sales Strategy Development

Sibirskaya Korona Beer: Regional Sales Strategy Development

  • Case
Abstract

Natalya Vasilyevna Semenova, Merchandise Department Manager of Rosar Brewery, was summarizing the results of regional sales at a weekly meeting. Apparently, there were no reasons for worry, sales developing very successfully, but still the plant management and representatives of SUN Interbrew holding remained dissatisfied with sales of Sibirskaya Korona beer in regions of Russia.

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