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SAGE Business Cases: Food Marketing Series

SAGE Publishing continues to grow its teaching case collection, SAGE Business Cases, across the business and management spectrum while also narrowing in on select areas. The vision of the Food Marketing Series is to bring current events in the world of food and CPG marketing into the classroom. These cases will be used across marketing courses as well as food industry/agriculture courses to familiarize students with debates and topics that are relevant in the industry. These cases can take marketing topics and use the food and CPG industries as examples, or may apply specific concepts that are only relevant for these industries due to their specific nature. Cases may take the perspective of any actor in the value chain including but, not limited to, the supplier, manufacturer, and the retailer.

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