Sage Business Cases: Food Marketing Series

• Food Marketing Series Editor

  Ernest Baskin, Ph.D., Saint Joseph’s University Dr. Ernest Baskin is an assistant professor of food marketing at Saint Joseph's University. He is an expert in consumer behavior and marketing research. His research focuses on consumer judgment and decision making with a particular interest in consumption decisions as well as consumer biases and context effects using experimental methodology and survey design. His work has been published in top tier journals such as the Journal of Consumer Research, the Journal of Marketing Research, Appetite, European Journal of Marketing and the Journal of Business Research. He has been extensively covered in the popular press in outlets such as the ranging from print sources such as the Chicago Tribune, CNNMoney, and the Atlantic to blogs such as Lifehacker and Nerdwallet. He is often a featured expert on both television and radio. He has worked extensively with a variety of firms on major marketing and behavioral initiatives, including Google and Pepsico. Prior to joining Saint Joseph's, Ernest worked as a marketing consultant at ZS Associates in Philadelphia, PA and advised on marketing efforts, market research and mergers for a number of major pharmaceutical companies. He holds a Bachelors of Science in Economics and a Bachelor of Arts in Anthropology from the University of Pennsylvania and a Ph.D. from the Yale School of Management. Watch the interview below with Series Editor Ernest Bask, Ph.D., to learn more about contributing to the series.

• Call for Papers

  Partner with Sage to develop your Food Marketing teaching case. view series submissions GUIDELINES Sage is pleased to offer case authors: - Double-blind peer review of your case and teaching notes - A thorough editorial process, working to develop your ideas and prepare cases for successful publication - Freedom to include your students in the case research and writing process - Copyright in your name and final PDF for ease of use in your classroom - Payment when your case is published - An international audience for your work DEADLINE FOR SUBMISSION: Rolling - We look for cases between 1,000 and 5,000 words. - Please include discussion questions and teaching notes. - Authors usually receive decisions within 8 weeks of submission. - Manuscripts are accepted through our ScholarOne portal. - Submissions guidelines and templates are available on the author resources page. View author resources For questions and sample cases, contact: Rebecca Frankel, Editor, rebecca.frankel@sagepub.com

• Cases from the Food Marketing Series

  A Crisis With No Plan Arla Versus Oatly: Milk Wars At the Intersection of Technology, Food, and Ethics: The Cell-Based Meat Industry Boomah Owl Café of Abu Dhabi: In Pursuit of a New Business Concept? Capri-Sun Juice Drinks: Strategic Repositioning to Extend the Product Life Cycle Chobani’s Oat Expansion: Marketing in the Emerging Oat Beverage Category in the United States Cilantro: The Case of Shared Platform-Fueled Growth Coca-Cola, Fanta, and the Nazis: Lessons in Business Ethics From the Most Famous U.S. Carbonated Drink Competing With Giants: Aldi’s David-and-Goliath Battle Over America’s Groceries Cravings: Baking a New Strategy for Growth Crimson Cup Bangladesh: Expanding the Coffee Market to the Youth of Bangladesh Diversity, Equity, and Inclusion for Business and Retention at Freshmart Fast Food Business Strategies in Pakistan: A Case of Pizza 363 Food, Expatriates, and the Middle East: The Case of Alin Food Products Ltd. Growth Strategic Options of Kraft Heinz Impacts of Color on Food Purchase Behavior Marketing in the Fast Casual Restaurant Segment: From Pancakes to Burgers, IHOP’s Rebranding Strategy McDonald’s and Burger King: The Evolution of Franchising and Benefits of the Burger Wars Oreo: Crowdsourcing as a Marketing Tactic Organic Labeling: Problems and Solutions Osha Gourmet Delivery-Only Kitchen: An Attempt to Overcome Increased Overhead Paris Baguette From Korea Passion Products: The Challenge of Managing Two Products for Growth pHit Water Enhancer: Enhancing Your Fitness Profit Versus Safety: Mask Enforcement at Supermarkets During the COVID-19 Pandemic Sandwiches and Soda: Turbochef, Subway, and Coca-Cola Snickers: Celebrations Versus Hunger Stranger Things Have Happened: Digital Marketing Lessons From the Eggo–Netflix Collaboration That Nutty Redhead: Partners Debating Their Growth Strategy The Plant-Powered Movement to “Make Life Better” at Saxbys The New-Style Tea in China: The Marketing Strategy of HEYTEA The Starbucks Unicorn Frappuccino and the Concept of Stunt Food Vita-Bar: Preparing for Growth