SAGE Business Cases: Food Marketing Series

• Food Marketing Series Editor

  Ernest Baskin, Ph.D., Saint Joseph’s University Dr. Ernest Baskin is an assistant professor of food marketing at Saint Joseph's University. He is an expert in consumer behavior and marketing research. His research focuses on consumer judgment and decision making with a particular interest in consumption decisions as well as consumer biases and context effects using experimental methodology and survey design. His work has been published in top tier journals such as the Journal of Consumer Research, the Journal of Marketing Research, Appetite, European Journal of Marketing and the Journal of Business Research. He has been extensively covered in the popular press in outlets such as the ranging from print sources such as the Chicago Tribune, CNNMoney, and the Atlantic to blogs such as Lifehacker and Nerdwallet. He is often a featured expert on both television and radio. He has worked extensively with a variety of firms on major marketing and behavioral initiatives, including Google and Pepsico. Prior to joining Saint Joseph's, Ernest worked as a marketing consultant at ZS Associates in Philadelphia, PA and advised on marketing efforts, market research and mergers for a number of major pharmaceutical companies. He holds a Bachelors of Science in Economics and a Bachelor of Arts in Anthropology from the University of Pennsylvania and a Ph.D. from the Yale School of Management. Watch the interview below with Series Editor Ernest Bask, Ph.D., to learn more about contributing to the series.

• Call for Papers

  Partner with SAGE to develop your Food Marketing teaching case. view series submissions GUIDELINES SAGE is pleased to offer case authors: - Double-blind peer review of your case and teaching notes - A thorough editorial process, working to develop your ideas and prepare cases for successful publication - Freedom to include your students in the case research and writing process - Copyright in your name and final PDF for ease of use in your classroom - Payment when your case is published - An international audience for your work DEADLINE FOR SUBMISSION: Rolling - We look for cases between 1,000 and 5,000 words. - Please include discussion questions and teaching notes. - Authors usually receive decisions within 8 weeks of submission. - Manuscripts are accepted through our ScholarOne portal. - Submissions guidelines and templates are available on the author resources page. View author resources For questions and sample cases, contact: Rebecca Frankel, Editor, rebecca.frankel@sagepub.com

• Cases from the Food Marketing Series

  Arla Versus Oatly: Milk Wars Competing With Giants: Aldi’s David-and-Goliath Battle Over America’s Groceries Crimson Cup Bangladesh: Expanding the Coffee Market to the Youth of Bangladesh Fast Food Business Strategies in Pakistan: A Case of Pizza 363 Growth Strategic Options of Kraft Heinz Impacts of Color on Food Purchase Behavior McDonald’s and Burger King: The Evolution of Franchising and Benefits of the Burger Wars Organic Labeling: Problems and Solutions Paris Baguette From Korea pHit Water Enhancer: Enhancing Your Fitness Stranger Things Have Happened: Digital Marketing Lessons From the Eggo–Netflix Collaboration Marketing in the Fast Casual Restaurant Segment: From Pancakes to Burgers, IHOP’s Rebranding Strategy Oreo: Crowdsourcing as a Marketing Tactic The Starbucks Unicorn Frappuccino and the Concept of Stunt Food The Plant-Powered Movement to “Make Life Better” at Saxbys Mergers and Expansions in the Grocery Industry: An Amazon/Whole Foods Market Case Study