Selling Sketches: The Case of Artistically Yours (B)

Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to create a marketplace which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. Ramesh and his friend Vijay have conducted exploratory research and now want to conduct confirmatory research. The case discusses how they use the insights from the exploratory research to prepare a questionnaire for conducting confirmatory research. The case can be used to discuss different exploratory research techniques, how to interpret the findings of exploratory research and questionnaire construction.