Selling Sketches: The Case of Artistically Yours (A)

Selling Sketches: The Case of Artistically Yours (A)

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  • Teaching Notes
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Abstract

Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to create a marketplace which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. However, Ramesh is not sure about whether consumers would value this offering. Moreover, he has questions about how to position this in the market. This case details the market research process.

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