Scottish Bakery Visited by the Royal: How a Social Enterprise Fulfills Its Mission and Maximizes Social Impact

Scottish Bakery Visited by the Royal: How a Social Enterprise Fulfills Its Mission and Maximizes Social Impact

  • Case
  • Teaching Notes
Abstract

Founded in July 2011, Breadshare is a social enterprise (i.e. a hybrid form of traditional business and charity) based in Edinburgh whose mission is to make “Real Bread for Everyone.” The community bakery, which crafts artisan organic bread, has experienced highs and lows in its development and currently enjoys annual revenue of approximately GBP 300,000. One dilemma Breadshare faces is how to strike a balance between profit and purpose—how to apply social objectives while establishing commercial collaboration?

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