The case is about California-based SciFutures, an award-winning innovation consultancy firm that leverages the power of science fiction prototyping to help corporations innovate. SciFutures enabled companies, including Lowe’s, Hershey, and the U.S. Navy, to imagine a future grounded in human insights and breakthrough technologies. Ari Popper, chief executive officer and founder of SciFutures, believed that innovation happens when explained through the narrative of science fiction, as stakeholders can better understand how something novel would work. But the business faced challenges as it advocated for its model of disruptive innovation. This leaves a business student researching SciFutures with two key questions: Can sci-fi help in innovation? What new markets can SciFutures consider for expanding its business?
This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
2023 Sage Publications, Inc. All Rights Reserved