Schering-Plough and Concerns about Vytorin®

Schering-Plough and Concerns about Vytorin®

  • Case
  • Teaching Notes
  • Supplementary Resources
Abstract

Clinical tests showed cholesterol drug Vytorin® was not living up to the claims of the producers, Schering-Plough and Merck. Consumers could receive a virtually equivalent drug for one-third of the cost. The problem facing Schering-Plough was to find the best methods to reach its stakeholders and ensure them that their concerns will be addressed in a timely and effective manner. This case has health, financial, and legal ramifications for stakeholders.

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