Scandal in College Basketball: A Case Study of Image Repair via Facebook

Scandal in College Basketball: A Case Study of Image Repair via Facebook

  • Case
Abstract

The case examines communication strategies employed by the University of Louisville after the announcement of an FBI investigation involving multiple universities and college coaches taking bribes in order to steer high-profile recruits to certain agents. The case focuses on the posts made on the University of Louisville’s official Facebook page and the comments made to those posts to gauge public reaction to the university’s image-repair strategies.

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