Santo Broadcasting Company: Moving Forward or Held Back in Time

This case tells the story of 26-year-old family member, Rahman, who joined his grandmother’s telecommunication business, with the goal of introducing innovations to keep the business within the family. He was challenged by the resistance of his grandaunt who expressed concern that introductions in processes and services would threaten the jobs of loyal employees. However, Rahman felt that the decision to maintain the status quo would jeopardize the financial position of the firm and subject the firm to a take-over by bigger telecommunication firms, a fate that other family-managed businesses in the industry had experienced. With his grandmother advancing in age, Rahman wondered if it was time to resurrect discussions with his grandaunt.