Samuel Adams and the U.S. Beer Industry

Samuel Adams and the U.S. Beer Industry

  • Case
  • Teaching Notes

Samuel Adams, one of the best-selling brands of craft beer, has been riding a wave of growth and expansion in the burgeoning craft beer segment of the United States beer industry. The purpose of the case is to explore the growth of the craft beer segment, and to illustrate how the introduction of new products or processes can fundamentally change competitive conditions within an industry.

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