Ryanair: A Low-Cost Business Model in the European Airline Industry


Jashim Uddin Ahmed, Md. Muinuddin Khan, Ishrat Sultana, Asma Ahmed & Fatema Begum

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  • Author Bio

    Jashim Uddin Ahmed, PhD, is a Professor and former Chairman of the Department of Management, School of Business & Economics, North South University, Bangladesh. He is founder of InterResearch, a leading research organization in Bangladesh. He was awarded his PhD in Management Sciences from the University of Manchester Institute of Science and Technology (UMIST, currently known as The University of Manchester), UK. He has achieved Master degrees in both Marketing and Management from the University of Northumbria, UK. He also studied in the University of Reading and the University of Lincolnshire and Humberside, UK. His research interests include social innovation, higher education, strategic management, and contemporary issues in marketing and management. He has published over 80 research articles and business case studies in reputed journals.

    Md. Muinuddin Khan is the Distinguished Professor at Green Business School, Green University of Bangladesh (GUB). He was an Adviser to the Caretaker Government of People’s Republic of Bangladesh. He was former Dean of the Faculty of Business Studies of University of Dhaka and a Professor in the Department of Accounting and Information Systems of the same University and has already completed about 40 years of teaching in the highest seat of learning in Bangladesh. He obtained both BCom (Hons) and MCom degrees in 1962 and 1963, respectively, from the Department of Commerce, University of Dhaka, and obtained a Postgraduate Diploma from the George Washington University, USA, in 1987. He is the author of the widely recommended and very popular textbook for graduate and postgraduate students on “Advanced Accounting,” published in 1966 by the Ideal Library, Dhaka. He has more than 30 research works and research-based articles to his credit.

    Ishrat Sultana is an Assistant Professor in the School of Business and Economics at United International University, Bangladesh. She did her undergraduate and postgraduate studies at North South University, Bangladesh and completed her MSc in Management, Marketing and Society at University of Essex, UK. Her research interests revolve around gender perspective on work and organization, management psychology, work–life balance, and knowledge management.

    Asma Ahmed is a freelance strategic planner in Bangladesh. Her Master’s degree and Bachelor’s degrees are from National University of Bangladesh. Her research interests are in the areas of social innovation, intellectual and human capita, higher education, and strategic management. Currently, she is a research associate with InterResearch, Dhaka, Bangladesh.

    Fatema Begum has a research interest in areas of social development issues, social innovation, and changes. Currently, she is a research associate with InterResearch, Dhaka, Bangladesh.

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