A Case Study of Returnee Entrepreneurship: To Remain, Retreat, or Readjust?


Recent paradigms have highlighted the capacity of returnee migrants to generate developmental impacts on their countries of origin through investment of their capital. This group of migrants could contribute remotely through various channels of engagement, such as knowledge and skills transfers, financial remittances, diaspora direct investments, entrepreneurial undertakings, and diaspora networks. This case study evaluates strategies that a motivated returnee entrepreneur employed in establishing and managing her business activities in her country of origin. The case also investigates obstacles she encounters. At a crossroad, the entrepreneur is contemplating her next move, utilising her personal and entrepreneurial experiences. The choices are threefold: to remain, to retreat, or to readjust.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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