What Responsibility Should Facebook Inc. Take for Managing User Information and Posts?


Facebook Inc., with over two billion users worldwide and increasing dominance in the advertising industry, has evolved from a simple platform for sharing personal anecdotes to a major source of news and information. After recent high-profile controversies related to fake news and over-sharing of user data, the company has accepted increased responsibility for managing user data, including posts. Should it? To provide a basis for considering how the rights of all stakeholders are impacted, this case examines the controversies and the company’s practices in the context of ethical principles to address this question.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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