Case
Teaching Notes
Supplementary Resources
Abstract
This case brings out the role of regulatory institutions in the evolving policy domain of the telecom sector in developing countries. The institutional environments in developed and emerging economies differ significantly in terms of the formalisation of processes within and across organisations and human resource capabilities of staff in regulatory and policy agencies. Compared to those in developed countries, regulatory institutions in many emerging economies are of more recent origins and are at an early stage of evolution and hence lack well-established roles, responsibilities and processes. The role of institutions is more important in developed economies than in developing countries, as the latter are characterised by a poor institutional environment and often have inappropriate organisational structures for governance, which may not provide adequate guidelines for operationalisation of new instruments. Since the design of processes may not be well defined, relevant agencies may need to establish their role in regulation and evolve a policy for their legitimisation. The relationship between the regulatory agency and the regulated entities is not just hierarchical but complex, dynamic and negotiated.
This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
2023 Sage Publications, Inc. All Rights Reserved
Resources
Exhibit 1: Details of the Telecom Sector in India as on April 30, 2018
India was the world’s second-largest telecom market, having more than 1.1 billion subscribers. With about 98% of the subscribers, the wireless segment (mobile) dominated the market. Private TSPs dominated the telecom market, having about 89% of the market share. 1
Telecom subscription data as on April 30, 2018 | |||||||
---|---|---|---|---|---|---|---|
Wireless telecom subscribers | Wireline telecom subscribers | ||||||
Sr no | Operators | Subscribers | Sr no | Operators | Subscribers | ||
(in million) | (in %) | (in million) | (in %) | ||||
1 | Airtel | 308.69 | 27.44 | 1 | BSNL (including MTNL) | 15.45 | 68.24 |
2 | Vodafone* | 222.03 | 19.74 | 2 | Airtel | 3.93 | 17.37 |
3 | Idea* | 216.76 | 19.27 | 3 | Tata Teleservices | 1.88 | 8.31 |
4 | RJio | 196.19 | 17.44 | 4 | RCom | 0.91 | 4.01 |
5 | BSNL (including MTNL) | 115.93 | 10.30 | 5 | Quadrant | 0.24 | 1.07 |
6 | Telenor** | 36.16 | 3.21 | 6 | Vodafone | 0.23 | 1.00 |
7 | Tata*** | 29.12 | 2.59 |
| |||
8 | RCom | 0.19 | 0.02 | ||||
| Total | 1125.07 | Total | 22.64 | |||
| Total telecom subscribers | 1147.71 |
Source: https://main.trai.gov.in/sites/default/files/PRNo68Eng26062018.pdf
* Vodafone and Idea were in the process of merging their businesses.
** Telenor was in the process of merging its business with Airtel.
*** Tata Teleservices was in the process of merging its wireless business with Airtel.
Exhibit 2: Key Reforms and Developments in the Sector
Sr No | Year | Reform |
1 | 1991 |
|
2 | 1992 |
|
3 | 1994 |
|
4 | 1997 |
|
5 | 1999 |
|
6 | 2000 |
|
7 | 2001 |
|
8 | 2002 |
|
9 | 2003 |
|
10 | 2004 |
|
11 | 2008 |
|
12 | 2010 |
|
13 | 2012 |
|
14 | 2015 |
|
15 | 2018 |
|
Sources: https://iimlibrariesconsortium.ac.in/assets/snippets/workingpaperpdf/705538772015-03-22.pdf, https://www.financialexpress.com/industry/dot-notifies-spectrum-trading-guidelines/150715/, https://pib.gov.in/newsite/PrintRelease.aspx?relid=183741
Exhibit 3: Spectrum-Trading Guidelines
DoT issued trading guidelines in October 2015. The following are the details of the guidelines: 2
- Only outright sale. Leasing was not allowed.
- Block sizes for trading were specified and linked to the band. The block size for trading in the 2300-MHz band was 20 MHz in the TDD mode, whereas the block size for 900- and 1800-MHz bands was 2 × 200 kHz.
- For transactions involving only part sale, both the buyer and seller would have to meet the entire roll-out obligations associated with that spectrum. If, however, the buyer had met a part of its obligation through its earlier spectrum holding, then such a roll-out would be considered towards the buyer’s roll-out obligation for the traded spectrum.
- Only the access spectrum could be traded, as that was the only spectrum available through auctions.
- Trading could happen only across the entire service area.
- The original validity period of the licence would apply to the traded spectrum.
- The seller is required to clear all dues before concluding any agreement for the spectrum. Any dues recoverable after the effective date of the trade would be the liability of the buyer. If any amount is found recoverable after the effective date of the sale, then it would be at the government discretion to decide to recover it from either the seller or the buyer or jointly.
- The buyer should comply with the spectrum caps declared from time to time for the total spectrum available after the trade.
- The spectrum could be traded only after two years of its acquisition.
- The seller needed to clear all the SUC payable until the effective date of the trade.
- The amount received from trading would be counted against the AGR of the buyer to calculate both the licence fee and the SUC.
Exhibit 4: Company Profiles of RCom and RJio
1. Reliance Communications Ltd. (RCom)
Reliance Infocomm Ltd was incorporated on July 31, 2002, to provide cellular services across the country. In 2005, Anil Ambani got control of the company as part of a family settlement with his brother, Mukesh Ambani, and in 2006, Reliance Infocomm Ltd was renamed RCom. By 2010, RCom became the second-largest telecom company with a subscriber base of about 125 million. 3
Issues in the sector, coupled with some bad business decisions by RCom (delayed asset sale 4 ) and majority of RCom’s investments going into spectrum auctions and spectrum liberalisation, resulted in increasing debt and falling subscribers/revenue for the company.
By April 30, 2018, RCom’s subscriber base was only about 0.19 million, with a market share of just 0.02%. 5
2. Reliance Jio Infocomm Ltd. (RJio)
In 2010, Mukesh Ambani-led Reliance Industries Ltd (RIL) had bought 95% stakes in Infotel Broadband Services Ltd (IBSL), the only company to win the 4G/LTE spectrum licence in all 22 circles. 6 Later in 2013, IBSL was renamed RJio. 7 The company launched commercial services in September 2016. It simultaneously launched economical 4G/LTE handsets, under the brand name LYF, to boost 4G/LTE penetration. 8
RJio created a world record by acquiring 16 million subscribers within 1 month of the commercial launch. 9 It crossed the 100 million subscriber mark within 6 months of the launch. 10
By April 30, 2018, it had a subscriber base of about 196 million, with a market share of 17.44%. 11 It was the only wireless service provider having significant monthly growth in the subscriber base.
Revenues of RCom and RJio from 2015–16 to 2018–19 | |||
---|---|---|---|
Year | Revenue | ||
RCom | RJio* | Total (in crores) | |
2015–16 | 10,295 crores (102.95 billion) | 0 | 10295 crores (102.95 billion) |
2016–17 | 9,154 crores (91.54 billion) | 0 | 9154 crores (91.54 billion) |
2017–18 | 2,231 crores (22.31 billion) | 20,158 crores (201.58 billion) | 22389 crores (223.89 billion) |
2018–19 | 1,465 crores (14.65 billion) | 21,493 crores (214.93 billion) | 22958 crores (229.58 billion) |
Source: Financial statements of RJio and annual reports of RCom from FY 2015–16 to FY 2018–19.
*The company started commercial operations in 2016.
Exhibit 5: Definition of Combination 12
Any acquisition, merger or amalgamation that meets the jurisdictional thresholds, as provided in Section 5 of the Competition Act, 2002 (Act), is a “combination” for the purpose of the Act. The thresholds relate to the assets and turnover of the parties to the combination, i.e., the target enterprise and acquirer (or acquirer group)/merging parties (or the group to which the merged entity would belong). 13
Broadly, a combination under the Act means acquisition of control, shares, voting rights or assets; acquisition of control by a person over an enterprise where such a person has direct or indirect control over another enterprise engaged in competing businesses; and mergers and amalgamations between or among enterprises when the combining parties exceed the thresholds set in the Act. The thresholds are specified in the Act in terms of assets or turnover in India and abroad.
Entering into a combination that causes or is likely to cause an appreciable adverse effect on competition within the relevant market in India is prohibited, and such a combination shall be void.
Thresholds of Combined Parties Filing Notice with CCI | ||||
---|---|---|---|---|
Asset | Turnover | |||
Enterprise level | India | > INR 2000 crores (20 billion) | Or | > INR 6000 crores (60 billion) |
Worldwide with Indian leg | > USD 1 billion > INR 1000 crores (10 billion) in India | > USD 3 billion > INR 3000 crores (30 billion) in India | ||
Or | ||||
Group level | India | > INR 8000 crores (80 billion) | Or | > INR 24000 crores (240 billion) |
Worldwide with Indian leg | > USD 4 billion > INR 1000 crores (10 billion) in India | > USD 12 billion > INR 3000 crores (30 billion) in India |
Source: https://www.cci.gov.in/sites/default/files/whats_newdocument/Revised%20thresholds.pdf
Exemptions From Notification for Combination Regulation 14
Conditions under which combinations were not required and in certain other cases need not be filed for acquisition of assets:
The Combination Regulations provide that notice in respect of certain combinations need not normally be filed with the Commission as those transactions are ordinarily not likely to cause appreciable adverse effect on competition in India.
An acquisition of assets not directly related to the business activity of the party acquiring the asset or made solely as an investment or in the ordinary course of business, not leading to control of the enterprise whose assets are being acquired except where the assets being acquired represent substantial business operations in a particular location or for a particular product or service of the enterprise, of which assets are being acquired, irrespective of whether such assets are organized as a separate legal entity or not.
Exhibit 6: CCI’s Framework for Assessing Appreciable Adverse Effect on Competition in the Relevant Market 15
CCI would assess whether the combination would have the effect or is likely to have an appreciable adverse effect on competition in the relevant market, by examining all or any of the following factors, namely:
- actual and potential level of competition through imports in the market;
- extent of barriers to entry into the market;
- level of combination in the market;
- degree of countervailing power in the market;
- likelihood that the combination would result in the parties to the combination being able to significantly and sustainably increase prices or profit margins;
- extent of effective competition likely to sustain in a market;
- extent to which substitutes are available or are likely to be available in the market;
- market share, in the relevant market, of the persons or enterprise in a combination, individually and as a combination;
- likelihood that the combination would result in the removal of a vigorous and effective competitor or competitors in the market;
- nature and extent of vertical integration in the market;
- possibility of a failing business;
- nature and extent of innovation;
- relative advantage, by way of the contribution to the economic development, by any combination having or likely to have appreciable adverse effect on competition;
- whether the benefits of the combination outweigh the adverse impact of the combination, if any.
Exhibit 7: Timeline of Events
Date | Event |
January 18, 2016 | RCom and RJio finalised a spectrum-trading agreement:
|
May 17, 2016 | DoT approved the deal regarding the right to use of 33.75 MHz of the spectrum (a part of the January 18, 2016 deal). |
May 23, 2016 | RJio exercised its right to use 13.75 MHz of the spectrum (approved by DoT on July 6, 2016). |
June 20, 2016 | CCI took suo moto cognisance of the spectrum deal between RJio and RCom. |
June 30, 2016 | CCI asked RJio to provide details of the deal. |
August 12, 2016 September 19, 2016 November 24, 2016 | RJio submitted the documents to CCI. |
April 12, 2017 | CCI asked RJio to file notice of its deal with RCom. |
June 7, 2017 | RJio filed a notice of the deal in CCI. |
August 8, 2017 | CCI approved the spectrum-trading deal under section 31(1). |
November 2, 2017 | CCI issued a show-cause notice to RJio (under section 43A) for failing to file a notice with CCI regarding the spectrum deal. |
November 21, 2017 | RJio responded to the notice and requested an oral hearing. |
January 22, 2018 | CCI ordered the hearing on January 30, 2018. |
January 30, 2018 | RJio presented its case before CCI. |
February 5, 2018 | RJio submitted the written submissions before CCI. |
Source: https://www.cci.gov.in/sites/default/files/Notice_order_document/C-2017-06-516_Public%20version.pdf and https://www.cci.gov.in/sites/default/files/Notice_order_document/Order%20-%20553.pdf
Notes
1. Retrieved November 26, 2019, from https://main.trai.gov.in/sites/default/files/PRNo68Eng26062018.pdf
2. Retrieved November 27, 2019, from http://dot.gov.in/sites/default/files/2015_10_13%20Trading-WPC_0.pdf?download=1
3. Retrieved November 27, 2019, from https://www.indiatoday.in/magazine/the-big-story/story/20190325-the-fall-of-a-billionaire-1477813-2019-03-15
4. Retrieved November 27, 2019, from https://www.livemint.com/Companies/CPZVyCoGV9l9zT6vj5h8TJ/RCom-signs-term-sheet-with-Tillman-and-TPG-for-sale-of-towe.html
5. Retrieved November 27, 2019, from https://main.trai.gov.in/sites/default/files/PRNo68Eng26062018.pdf
6. Retrieved November 27, 2019, from https://economictimes.indiatimes.com/industry/telecom/reliance-industries-buys-95-stake-in-infotel-broadband-for-rs-4800-cr/articleshow/6037260.cms
7. Retrieved November 27, 2019, from https://www.gadgetsnow.com/tech-news/RILs-Infotel-Broadband-renamed-Reliance-Jio-Infocomm/articleshow/18271907.cms
8. Retrieved November 27, 2019, from https://www.gadgetsnow.com/infocus/reliance-jio-all-you-need-to-know/infocusshow/57005891.cms
9. Retrieved November 27, 2019, from https://www.hindustantimes.com/business-news/reliance-jio-creates-world-record-16-million-subscribers-in-one-month/story-SroJMRSzg1MqINKDzTLWPJ.html
10. Retrieved November 27, 2019, from https://indianexpress.com/article/technology/tech-news-technology/reliance-jio-crosses-50-million-subscriber-mark-in-83-days-4400972/
11. Retrieved November 27, 2019, from https://main.trai.gov.in/sites/default/files/PRNo68Eng26062018.pdf
12. Ibid, page 10.
13. Retrieved November 27, 2019, from https://www.cci.gov.in/sites/default/files/whats_newdocument/FAQ%27s_Combinations.pdf
14. Retrieved November 27, 2019, from https://www.cci.gov.in/sites/default/files/advocacy_booklet_document/combination.pdf
15. The Competition Act, 2002.
This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
2023 Sage Publications, Inc. All Rights Reserved