RadioShack Corporation: You’ve Got Mail!

Abstract

Following a period of instability in the executive leadership of RadioShack Corporation, Julian Day was brought on board as chief executive in July of 2006 to turn the electronics retailing giant around and restore profitability. Day quickly announced a turnaround plan designed to increase average unit volume, lower overhead costs and grow profitable square footage. As a part of that plan, RadioShack reduced its support staff in the headquarters by 450 positions. What bothered employees and critics alike was not the force reduction, but the fact that those who lost their jobs were notified by e-mail.

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