This case takes place in the context of a small to medium-sized retail clothing firm. It examines the latest trends in social media marketing technology and the potential ethical issues regarding privacy infringement, and behavioral control of teenagers and young adults that such technology presents. The scenario invites students to consider how much, if at all, such marketing practices should be resisted going forward.
PushediN: The Next Step in Social Media Marketing?
- Publisher:SAGE Publications: SAGE Business Cases Originals
- Publication year:2018
- Online pub date:
- Discipline: Business Ethics, Corporate Social Responsibility, Brand Management & Strategy, Electronic Marketing
- Contains:Teaching Notes
- Length:2,000 words
Region:Northern AmericaCountry:United States of AmericaState:Massachusetts, Rhode IslandOrganization:fictional/disguisedOrganization Size:Type:Online ISBN:9781526449542Copyright: © Julian Friedland 2018