This case looks over the shoulders of Alden Rattew, Executive Vice-President of Canica Design Inc, as he manages unique pressures and expectations. Balancing a hectic promotional trade show schedule, leading an innovative corporate culture and an ultra-lean workforce, Alden is tasked with developing and executing a manufacturing strategy that safeguards intellectual property and will satisfy the company’s board of directors at the next month’s meeting. Guiding Canica’s most promising new product to market while preserving its intellectual property occupies Alden’s full attention.
After Innovation: Protecting Intellectual Property During Production – Canica Design Inc.
- Author: &
- Publisher:SAGE Publications Ltd
- Publication year:2008
- Online pub date:
- Discipline: Business Ethics, Social Entrepreneurship & Innovation, Leadership & Ethics
- Contains:Teaching Notes
- Length:2,957 words
Region:Northern AmericaCountry:CanadaOrganization:Canica Design Inc.Organization Size:Originally Published In:2008) After Innovation: Protecting Intellectual Property During Production – Canica Design Inc. The International Journal of Entrepreneurship and Innovation, 9( 4), 269– 274 DOI: http://dx.doi.org/10.5367/000000008786208740., & (Type:Online ISBN:9781473995956Copyright: © IP Publishing Ltd 2008