Case
Teaching Notes
Abstract
For the past five years, Swotting School of Business had tried different ways to raise awareness among its students for the United Nations’ Principle for Responsible Management Education (PRME) initiative and the 17 Sustainable Development Goals (SDGs). In June 2019 the director of the school, Michael Wilson, met with his assistant, Lisa Brown, to discuss which project the school should favor to raise awareness during the next academic year.
The two started the project selection process by reviewing previous projects and considering promising novel ones. Identifying critical traits should help Wilson and Brown assess how well each project would meet Swotting School of Business objectives.
Wilson asked Brown to evaluate all possible projects in detail, using appropriate criteria and a weighted factor scoring method, and then to prepare a recommendation for him to select the most promising project.
