Project Selection: Picking the Best Option


Frank Ulbrich

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  • Author Bio

    Dr. Frank Ulbrich is program director and lecturer at the Lucerne School of Business. He holds a PhD in Business Administration from the Stockholm School of Economics. Prior to joining the Lucerne School of Business, Dr. Ulbrich held positions at universities in Sweden, the UK, and Canada. He has also been active as an IT and management consultant. Dr. Ulbrich teaches and researches in the areas of management education, project management, and information systems and organizational change. He prepared this case as a basis for classroom discussion.

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