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Business Cases

Project Selection: Picking the Best Option

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Frank Ulbrich

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Ulbrich, F., (2020). Project selection: Picking the best option. In SAGE Business Cases. 2020. 10.4135/9781529726893

Ulbrich, Frank. "Project Selection: Picking the Best Option." In SAGE Business Cases. SAGE Publications Ltd., 2020. 10.4135/9781529726893.

Ulbrich, F 2020. Project Selection: Picking the Best Option, In SAGE Business Cases, SAGE Publications Ltd., viewed 4/8/2020, 10.4135/9781529726893.

Ulbrich, Frank. "Project Selection: Picking the Best Option." SAGE Business Cases. SAGE Publications Ltd., 2020. SAGE Knowledge. Web. 4/8/2020.

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  • Case
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  • Abstract

    For the past five years, Swotting School of Business had tried different ways to raise awareness among its students for the United Nations’ Principle for Responsible Management Education (PRME) initiative and the 17 Sustainable Development Goals (SDGs). In June 2019 the director of the school, Michael Wilson, met with his assistant, Lisa Brown, to discuss which project the school should favor to raise awareness during the next academic year.

    The two started the project selection process by reviewing previous projects and considering promising novel ones. Identifying critical traits should help Wilson and Brown assess how well each project would meet Swotting School of Business objectives.

    Wilson asked Brown to evaluate all possible projects in detail, using appropriate criteria and a weighted factor scoring method, and then to prepare a recommendation for him to select the most promising project.

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  • Author Bio

    Dr. Frank Ulbrich is program director and lecturer at the Lucerne School of Business. He holds a PhD in Business Administration from the Stockholm School of Economics. Prior to joining the Lucerne School of Business, Dr. Ulbrich held positions at universities in Sweden, the UK, and Canada. He has also been active as an IT and management consultant. Dr. Ulbrich teaches and researches in the areas of management education, project management, and information systems and organizational change. He prepared this case as a basis for classroom discussion.

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