Potomac Sprout Company: Starting and Growing a Business


In 2015, Chris and Wesley Yu founded Potomac Sprout Company on a farm in Thurmont, Maryland. The farm was a desirable purchase because of the horse arena included in the property. They converted the large space to the various areas that would be needed to produce a variety of sprouts. Sprouts are products that are considered a “high-risk” food item by the Centers for Disease Control and Prevention (CDC) (Baker, 2018). Potomac Sprout Co. produces organic alfalfa, broccoli, and daikon radish sprouts through a hydroponic process that takes four days from seed to finished sprout.

The case first outlines the general challenges an entrepreneur faces, then videos feature Chris Yu discussing these challenges, including food safety protocols needed with his choice of product. Lastly, the case raises questions for the reader to address regarding steps needed to start a successful business.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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