Post-Acquisition Challenges for Corum

Post-Acquisition Challenges for Corum

  • Case
  • Teaching Notes
  • Supplementary Resources
Abstract

The case centres on the acquisition of the Montres Corum Sàrl, a Swiss manufacture of luxury watches by the Chinese company Citychamp Watch & Jewellery Group Limited. The acquisition resulted in the replacement of Corum’s top leadership due to the company’s poor results after the acquisition. There were also a number of fractious interactions between Citychamp and Corum due to the differences in doing business between the East and West, which were exacerbated by the global financial crisis, which resulted in a severe contraction in the luxury watch market.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles