Popular Good Will as a Leadership Attribute in the Writings of Isocrates


This case study illustrates the importance of goodwill, if coordinated with an informed view, opinion, or judgment (doxa) and opportune moment (kairos). It examines Isocrates’ concept and use of goodwill (eunoia) in his speeches Nicocles, On the Peace and Antidosis. Students will start by reflecting on the modern concept of emotional intelligence (EI) and the definition of goodwill by Aristotle, then analyze how Isocrates (436–338 BCE) uses goodwill as a precursor of emotional intelligence. They will examine the role of the teacher as an advisor to leaders such as Nicocles, the king of Cyprus, and Timotheus, the Athenian general. Then, they will be asked to discuss the role of Isocrates in advising leaders on the use of goodwill and the configuration of goodwill–judgment–opportune moment. Students will also examine the relation between a teacher, a counselor, a mentor, and a leader, the qualities of a leader, and the challenges posed by winning over the goodwill of a community.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles