Competition Commission Case Series – Phodiclinics' Acquisition of New Protector: Increasing Concentration?

Abstract

On 31 October 2006, executives at the Council for Medical Schemes (CMS) and private hospital group Netcare were eager to hear the Competition Tribunal's decision regarding the acquisition of the New Protector Group hospitals by Phodiclinics (Pty) Ltd (a division of the Medi-Clinic Group) and DHJ Defty. Phodiclinics had made the bid in 2005 after New Protector had been placed under provisional liquidation in late 2004. On 3 March 2006, the Competition Commission had recommended to the Tribunal that the transaction be approved without conditions. However, the CMS was concerned that, if the acquisition went ahead, it would increase concentration in the private hospital market and thereby fuel already-unacceptable price increases in the market. Dr Simon Roberts, chief economist at the Competition Commission, noted that the key to the “competitive dynamics in this sector was understanding who the sellers and who the buyers are – that is, the sellers are the private hospitals and the buyers, essentially the medical schemes”. He added, “Fundamentally, the medical schemes, faced by an oligopoly, would want more competition in the sector.” Netcare, on the other hand, as he pointed out, was a competitor to Medi-Clinic, and was more concerned about its competitive position in the sector that was dominated by itself (30.4% share), Life Healthcare (27.7% share) and Medi-Clinic (24.5% share). At a pre-hearing in March 2006, the CMS, private hospital group Netcare and medical scheme administrator Supreme Health indicated that they wanted to intervene to argue against the acquisition. Permission was granted and the subsequent hearings took place during September and October 2006. Awaiting the Tribunal's ruling, the CMS and Netcare now reflected on whether the Tribunal would support their contentions

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Resources

Exhibit 1 – Distribution of Hospitals, Beds and Theatres by Ownership, 2006

Hospital group

Number of hospitals

Percentage of hospitals

Number of beds

Percentage of beds

Number of theatres

Percentage of theatres

Life Healthcare

56

25.0

7 300

26.4

257

26.5

Netcare

42

19.4

7 302

26.4

276

28.5

Medi-Clinic

44

20.3

6 401

23.2

234

24.2

Independents

54

25.0

3 417

12.3

125

12.9

Mining

5

2.3

1 470

5.3

16

1.7

Clinix Health Group

4

1.9

511

1.9

10

1.0

Community Healthcare

4

1.9

467

1.7

18

1.9

Joint Medical Holdings

4

1.9

367

1.3

20

2.0

Melomed

3

1.4

351

1.3

12

1.2

Total

216

27 596

968

Source: Private Hospitals, Health Systems Trust, 2007, p. 163, available www.hst.org.za.chap11_07.pdf (accessed 17 May 2010).

Exhibit 2 Council for Medical Schemes' Vision and Mission

Vision

A medical schemes industry which is regulated to protect the interests of members and to promote fair and equitable access to private health financing.

Mission

The Council will act in an administratively fair and transparent manner with integrity and professionalism and will achieve our vision by:

  • informing the public about their rights and duties;
  • ensuring that all entities conducting the business of a medical scheme comply with the act;
  • ensuring that complaints raised by members and the public are handled appropriately and speedily;
  • improving the management and governance of medical schemes; and
  • advising the Minister of appropriate regulatory interventions that will assist in attaining the national health policy objectives.

Strategic Objectives

  • Secure an appropriate level of protection for beneficiaries of medical schemes and the public by authorising the conduct of medical schemes business and monitoring the financial performance and soundness of schemes.
  • Provide support and guidance to trustees and promote the understanding of the medical schemes environment by trustees, beneficiaries and the public.
  • Foster compliance with the Act by medical schemes, administrators, managed care entities and brokers and initiate enforcement action where required.
  • Investigate and resolve complaints raised by beneficiaries and the public.
  • Monitor the impact of the Act, research developments, and recommend policy options to improve the regulatory environment.
  • Foster the continued development of CMS as an employer of choice.
  • Develop strategic alliances nationally, regionally and internationally.

Source: Council for Medical Schemes, Vision and Mission, available www.medicalschemes.com (accessed 24 May 2010).

Exhibit 3 The Competition Act 1998, Section 12(a) – Consideration of Mergers

12A. Consideration of Mergers

(1) Whenever required to consider a merger, the Competition Commission or Competition Tribunal must initially determine whether or not the merger is likely to substantially prevent or lessen competition, by assessing the factors stout in subsection (2), and –

  • if it appears that the merger is likely to substantially prevent or lessen competition, then determine –
    • whether or not the merger is likely to result in any technological, efficiency or other pro-competitive gain which will be greater than, and offset, the effects of any prevention or lessening of competition, that may result or is likely to result from the merger, and would not likely be obtained if the merger is prevented; and
    • whether the merger can or cannot be justified on substantial public interest grounds by assessing the factors set out in subsection (3);
    or
  • otherwise, determine whether the merger can or cannot be justified on substantial public interest grounds by assessing the factors set out in subsection (3).

(2) When determining whether or not a merger is likely to substantially prevent or lessen competition, the Competition Commission or Competition Tribunal must assess the strength of competition in the relevant market, and the probability that the firms in the market after the merger will behave competitively or cooperatively, taking into account any factor that is relevant to competition in that market, including –

  • the actual and potential level of import competition in the market;
  • the ease of entry into the market, including tariff and regulatory barriers;
  • the level and trends of concentration, and history of collusion, in the market;
  • the degree of countervailing power in the market;
  • the dynamic characteristics of the market, including growth, innovation, and product differentiation;
  • the nature and extent of vertical integration in the market;
  • whether the business or part of the business of a party to the merger or proposed merger has failed or is likely to fail;* and
  • whether the merger will result in the removal of an effective competitor.

(3) When determining whether a merger can or cannot be justified on public interest grounds, the Competition Commission or the Competition Tribunal must consider the effect that the merger will have on –

  • a particular industrial sector or region;
  • employment;
  • the ability of small businesses, or firms controlled or owned by historically disadvantaged persons, to become competitive; and
  • the ability of national industries to compete in international markets.

*Note: The Act did not determine parameters for assessing whether a firm had failed or was likely to fail. The Commission and Tribunal used guidelines formulated in the USA to make this determination. (See Exhibit 5.)

Source: Competition Act, 1998 (Amended), p. 21 available www.polity.org.za (accessed 19 April 2010).

Exhibit 4a New Protector and Medi-Clinic Hospitals in the Target Areas Prior to Merger

New Protector hospitals by area

Vaal Triangle

Medivaal Hospital

155 beds

Northern Cape

Kathu Hospital

25 beds

Limpopo

Marapong Hospital

12 beds

Gauteng

Kinsgley Hospital

Day hospital

Medi-Clinic hospitals closest to the target areas

(out of 44 national hospitals)

Vaal Triangle

Vereeniging Medi-Clinic

237 beds

Northern Cape

Kimberley Medi-Clinic

Upington Medi-Clinic

234 beds

40 beds

Limpopo

Limpopo Medi-Clinic

Tzaneen private hospital

Curamed Thabazimbi*

193 beds

64 beds

19 beds

* Curamed Thabazimbi was 51% controlled by New Protector but managed by Medi-Clinic and considered part of Medi-Clinic for the purposes of the analysis.

Exhibit 4b Pre- and Post-merger Market Share of Hospitals in the Vaal Triangle

Hospital

Number of beds

Pre-merger market share

Post-merger market share

Medi-Clinic Vereeniging

237

32%

53%

Midvaal (independent) Vereeniging

92

12%

12%

Vaalpark (Netcare) Sasolburg

68

9%

9%

Clinix Sebokeng

160

22%

22%

Cormed Vanderbijlpark

20

2%

2%

Exhibit 4c Pre- and post-merger Market Share of Hospitals in the Vaal Triangle Excluding Cormed and Clinix

Hospital

Number of beds

Pre-merger market share

HHI*

Post-merger market share

HHI*

Medi-Clinic

237

43%

1 849

71%

5041

Midvaal (independent)

92

17%

289

17%

289

Vaalpark (Netcare)

68

12%

144

12%

144

Medivaal (New Protector)

155

28%

784

552

100

3 066

100

5474

*HHI = Hirschman-Herfindahl Index.

Source: Competition Tribunal Republic of South Africa, In the matter of Phodiclinics et al (Acquiring firms) and New Protector Group Holdings et al (target firms) and Network Healthcare Holdings, Supreme Health Administrators and the Council for Medical Schemes (intervening parties), Reasons (non-confidential), Case Number 122/LM/Dec05, available www.comptrib.co.za (accessed 15 May 2010).

Exhibit 5 United States Guidelines in Respect of a Failed Firm

US horizontal merger guidelines

“A merger is not likely to create or enhance market power or facilitate its exercise if the following circumstances are met:

  • 1) the allegedly failing firm would be unable to meet its financial obligations in the near future;
  • 2) it would not be able to reorganize successfully under Chapter II of the Bankruptcy Act;
  • 3) it has made unsuccessful good-faith efforts to elicit reasonable alternative offers of acquisition of the assets of the failing firm that would both keep its tangible and intangible assets in the relevant market and pose a less severe danger to competition than does the proposed merger; and
  • 4) absent the acquisition, the assets of the failing firm would exit the relevant market.”

Source: Competition Tribunal Republic of South Africa, In the matter of Phodiclinics et al (Acquiring firms) and New Protector Group Holdings et al (target firms) and Network Healthcare Holdings, Supreme Health Administrators and the Council for Medical Schemes (intervening parties), Reasons (non-confidential), Case Number 122/LM/Dec05, available www.comptrib.co.za (accessed 15 May 2010).

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

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