Pepperfry: Challenges Ahead With Growing Competition in the Indian Home Furnishings Market

Pepperfry: Challenges Ahead With Growing Competition in the Indian Home Furnishings Market

  • Case
  • Teaching Notes
Abstract

Pepperfry, an online retailer in India, is a market leader in online furniture retail but is facing increasing competition from other online furniture retailers, online marketplace retailers, and services like furniture rental and exchange services. The entry of Swedish furniture behemoth IKEA in the Indian market has further increased competition. Pepperfry is examining its business strategies to maintain its market leader position and repay institutional investors.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles