Brinkley, C., Kellner, J., Tomaszewski Zicarelli, J., & O’Rourke, J. S. ( 2015). Paula Deen Ventures: Business partnerships imperiled over a choice of words (A). 15-04 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
In 2012, a former employee filed a lawsuit against Deen and her brother for racial discrimination. Deen later confessed to using racial slurs in a deposition transcript that was leaked in 2013. Deen issued a public apology. But several companies, including the Food Network, elected to end their partnership with Deen. Can Paula Deen recover?
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