Patagonia Founder Donates Company to Fight Climate Change


In an unusual move, Patagonia founder Yvon Chouinard announced in August that he will donate the company to fight climate change. While it’s an unorthodox method of transferring ownership, it’s in keeping with Chouinard’s leadership and with Patagonia’s reputation as being a sustainable and socially responsible company. This case covers what it means to ‘donate’ a company and asks students to discuss Chouinard’s decision.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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