Case
Abstract
The case is based on an ethnographic study of the editorial wing of a Swedish evening newspaper. It examines the newspaper's organizational culture and its influence on marketing and the construction of the customer.
This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
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