OnlyFans’ Sexual Content Policy


Within the span of one week, social network OnlyFans announced a policy which would ban users from sharing sexually explicit content and then reversed this decision. The reversal of this policy came after backlash from users, including online sex workers and their customers. This case covers the OnlyFans business, its initial decision to ban sexually explicit content, and the subsequent reversal of this decision. Students are asked to consider how OnlyFans is positioned as a social network, the reasons why OnlyFans initially decided to ban this type of content, and to determine whether the initial policy announcement or its reversal was a mistake.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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