It’s Not Easy Going Green: Employee Reactions to a Sustainability Initiative

It’s Not Easy Going Green: Employee Reactions to a Sustainability Initiative

  • Case
  • Teaching Notes
Abstract

A mid-size credit union decides to incorporate environmental sustainability into the organization’s practices, policies, and culture. The organizational change is sparked when a large-scale renovation is undertaken at the credit union’s main branch. The president of the credit union decides that the newly renovated building should be built to LEED standards (the most widely used green building rating system in the world), and therefore, the rest of the organization’s values and practices needed to change to align with the new sustainability-focused image. This case is based on an actual organization and the details of the organizational change are described through the words of real employees and organizational leaders. All individual and organizational names have been changed to provide anonymity. Students will evaluate the effectiveness of the change implementation and identify strategies that could have improved the adoption of sustainability within the organization.

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