- Teaching Notes
- Supplementary Resources
On 25 March 2013, Ningbo FOTILE Kitchen Ware Co., Ltd. (hereinafter referred to as “FOTILE”) launched its new generation exhaust hood series. The company's staff members were proud of this latest product that combines cutting-edge design with super effective, low-noise fume removal technology 1 . The media had also praised this product as China's most effective range hood.
FOTILE President Mao Zhongqun, however, was not concerned about the release of the company's new products, but rather about the sustainability of the company's technological innovation capability, as well as its culture and how they would impact sales.