Ted Cruz was the heir apparent to VDC Dairy Farm. His father, Victor, founded the buffalo dairy farm as a social enterprise and insisted that the mission of the firm of helping dairy farmers should never be compromised even it if meant earning less profit. The directive of Victor placed Ted in a tough spot since Ted wanted to grow the business regardless of his father’s mission. Further, he had his own dreams of producing and selling buffalo milk to the hard-to-reach consumers, those who live in remote areas. Thus, he wondered if it was the best time to leave the business and start his own or to succeed his father and continue his legacy.