Neoglory: A Business of a Family, a Family for All


This case examines how a female leader’s vision can shape a company’s vision and practices for employees from diversified backgrounds and ultimately a company’s success. The case starts with a discussion of investing in employee training in a company facing a high employee turnover. After an introduction to the company’s history and its chairperson, Ms Xiaoguang Zhou, it then explores the company’s efforts to promote a corporate culture that strives to create a workplace that feels like a family for its employees. The company’s practices aimed at improving working and living conditions and providing career development opportunities for its employees are then presented. A further section on the corporate social responsibility activities shows that the leader’s inclusive vision is not limited to the company, but further extended to business partners, industry peers, and the local community. While the case focuses on Neoglory’s human resource practices around diversity and inclusion, it also demonstrates the difference good leadership can make to a company and its employees.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles