Negative Racialization in the Business Market: The Case of African Entrepreneurs in Finland


Although a lucrative market for investments, Africa entered the global business arena only relatively recently. Prevalent regional and racial stereotypes still present crucial barriers to business cooperation between the European Union and African nations, as well as to the development of African enterprises in Europe. Thus, due to negative racialization, African companies and entrepreneurs are not being accepted as equal economic actors. Using the example of African entrepreneurs in Finland, this case study offers insight into the role of race in the business market. It invites students to investigate the root of negative racialization, reflect on its consequences for business cooperation, and develop possible solutions to address racial bias.

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