Motivations of Gay Tourists

Abstract

This case study illustrates research material on the travel motivations of the gay community – focusing particularly on gay men. It examines the personal traits of the particular group, and the criteria upon which they choose their travel destination.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2024 Sage Publications, Inc. All Rights Reserved

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