Moore Oil: Exit Options for a Multi-Family, Multi-Generational Small Business


Moore Oil is a small petroleum marketing company in the Midwest that has transferred from the Moore family to the Wetter family and has spanned four generations. A traditional business that hasn’t changed much since it was established in 1932, Moore Oil continues to serve customers who need fuel delivered to them in the greater St. Louis area. With the loss of key family members, the remaining owners contemplate exit strategies. This case invites students to learn about the critical role companies like Moore Oil play in the logistics management of other businesses and about the challenges and decisions faced by the leaders of small family businesses. Students will focus on potential exit strategies to optimize owners’ goals.

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