Moby Dick House of Kabob: A Glimpse of Persian Culture in Washington, DC


Moby Dick House of Kabob is a restaurant chain based in the Washington, DC, Maryland, and Virginia area. Mike Daryoush founded “Moby’s Luncheonette” in 1989 with a focus on serving traditional American breakfast and lunch. At first the restaurant did not enjoy financial success so Mike, an immigrant from Iran, decided to take a new route, installing a traditional clay oven that baked fresh pita bread. This was an instant hit and inspired him to adopt a Persian-inspired menu and rename the restaurant “Moby Dick House of Kabob.” There are now 24 locations in the Washington, DC Metropolitan area and Baltimore. This case examines what has enabled the success of Moby Dick and what challenges it faces. The overall goal is to introduce students to the concept of using food to promote cultural understanding, and to make students aware of the power of innovation, relationship building, and adaptability in operating a successful business.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles