Mighty Punch Studios: Taking a Stand Against Colorism Through Comic Books in Bangladesh

Abstract

Mighty Punch Studios was created to enrich the quality of animation and comic books in Bangladesh, using original characters inspired by local culture. In 2015 Mighty Punch released Ms. Shabash, a comic featuring a female Bangladeshi superhero, which highlighted the social problems of colorism within the subcontinent. This case focuses on colorism in Bangladesh as well as ways of addressing social problems. It also highlights marketing strategies and operations in Bangladesh.

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