Microsoft launched itself near the top of the gaming industry when it announced in January 2022 its plans to purchase gaming giant Activision Blizzard for USD 69 billion—the priciest acquisition in the company’s history. It is a huge investment in the future of gaming and in the metaverse for Microsoft, and it comes at a good time for Activision Blizzard, which has been struggling to move past employee walkouts and leadership shakeups following allegations of a toxic and criminal workplace culture. Students are asked to evaluate the strategy behind Microsoft’s acquisition, how both companies will be affected, and what this forecasts for the gaming and tech industries.
This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
2023 Sage Publications, Inc. All Rights Reserved