Retail giant Amazon bought grocer Whole Foods Market (WFM) on June 16, 2017 for $13.7 billion, leading to more questions than answers. Why would Amazon want a grocery store, specifically WFM? How was an online retailer going to save a struggling chain? How is Amazon’s acquisition of WFM going to push new boundaries in the online shopping and brick and mortar experience? Specifically, how is Amazon going to bring about the next innovation in grocery shopping?