Memes, Reddit, and Robinhood: Analyzing the GameStop Saga


The U.S. stock market got off to a turbulent start in 2021 when a Reddit group of casual traders suddenly drove up stock value for struggling video game retailer GameStop. Seemingly driven by both irony and a resentment toward the balance of power on Wall Street (which is traditionally dominated by large hedge funds), the Redditors dramatically upset trading norms, forcing at least one hedge fund to seek a bailout and the popular trading app Robinhood to restrict trading on GameStop’s stock. This case covers the general details of the frenzy and asks students to discuss potential long-term consequences.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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