MDCM, Inc. (B): Strategic IT Portfolio Management

Cases

Mark Jeffery, Derek Yung & Joseph F. Norton

  • Citations
  • Add to My List
  • Text Size

  • Case
  • Resources
  • lockedTeaching Notes
  • Author(s)
  • Looks like you do not have access to this content.

    Login

    Don’t know how to login?

    Click here for free trial login.

  • Looks like you do not have access to this content.

    Login

    Don’t know how to login?

    Click here for free trial login.

  • You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.

  • Author Bio

    Mark Jeffery is Adjunct Professor of Executive Education at the Kellogg School of Management. His research, teaching, and consulting focuses on enterprise performance management, unlocking business value from marketing and IT, and customer relationship management (CRM) strategy and execution. Mark has an active research program at Kellogg and has recently surveyed 252 Fortune 1000 firms on strategic marketing performance management, capturing $53 billion of marketing spend. He has also previously surveyed 179 Fortune 1000 firms and 44 Federal Government agencies on IT management best practices, capturing $70 billion of IT spend.

    Joseph F. Norton is a seasoned information technology executive, consultant and speaker who has extensive experience in improving the performance of corporate organizations and in turning around "at risk" business endeavors. He just completed his most recent engagement as Vice President and Chief Technology Officer of Vibes Media, a mobile marketing media firm located in Chicago.

    Mr. Norton’s former positions include Executive-in-Residence with McKinsey and Company, Vice President and Chief Technology Officer of the McDonald’s Corporation, Vice President of Corporate Technology for JPMorgan Bank, and Vice President and Chief Technology Officer of the National Transportation Exchange. He has also held senior professional and executive roles with Grumman Aerospace Corporation, Sybase, Inc. and Oracle Corporation.

Back to Top

Copy and paste the following HTML into your website