Marketing in Action: Low Cost Airlines Take Off

Abstract

The case explains the growth in popularity of budget airlines and how low cost airlines such as Norwegian air are expanding their services into long haul flights across the globe rejecting the traditional model of budget airlines focusing on domestic and short haul flights.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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