Hudson, S., & Hudson, L. ( 2017). Marketing in action: Hotels responding to ‘bleisure’ trend. In M.Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 56– 58). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639.
The case explains how the hotel industry is adapting in the face of changing consumer behaviour. Those travelling for work are increasingly deciding to extend their business trips into leisure trips forcing hotels to change how they operate.