Hudson, S., & Hudson, L. ( 2017). Marketing in action – Hamilton island Best Job in the World campaign. In M.Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 85–88). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639.
In 2009 Tourism and Events Queensland launched a marketing initiative called ‘Best Job in the world’, which invited applicants to apply via a one minute YouTube video. The case examines how successful this marketing campaign was.