Market Research: Exploring the Impact of Social Media Brand Engagement in the UK Within the Food Sector

Abstract

Given the growing digital engagement via various platforms, the (fictional) company NudgeMe2Eat wants to develop an innovative social media strategy to increase sales. The company operates in the food sector, selling a wide range of organic, vegan and vegetarian products in-store and online promoting healthy eating. While they recognize social media is an attractive marketing channel, the company endeavors to know more about the impact of consumers’ social media behavior in the food sector before investing time and resources. This case offers insight on how to analyze a business problem using data and illustrates some fundamental marketing analytics concepts to understand consumer behaviour. Students will be asked to analyse data relating to a business problem using external data and recent academic literature. Students will also evaluate fundamental aspects of quantitative analysis.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2024 Sage Publications, Inc. All Rights Reserved

You are not authorized to view Teaching Notes. Please contact your librarian for instructor access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles