This case study showcases the complexity for female leaders in navigating a balance between gender roles, communication, and leadership. Through a comparison of Margaret Thatcher and Ronald Reagan, the double-bind phenomenon is explored with two charismatic world leaders with differing media portrayals. In broad terms, the case study reflects how gender, media portrayals and bias influence our perceptions of leaders across organizations and industries with particular emphasis on challenges women leaders face such as being held to higher standards than their male counterparts and not being viewed as “tough” enough for business or politics.
This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
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