Making the Right Hire: Advertising and Evaluating Communication Skills

Abstract

Nearly every job description lists some version of “excellent oral and written communication skills.” However, there are multiple communication skills and various modes by which these skills can be enacted. This case presents a human resource specialist who has been tasked with writing a job ad for a business analyst position at a Fortune 500 organization. The specialist contacts the direct supervisor to obtain more information about the communication skills the supervisor expects. Students will read the supervisor’s response and use concepts from their communication course to identify precise communication skills that would be helpful to list in the job ad. The case then presents scripts of two job interviews and the comments from the direct supervisor and interview team. After reading the interviews, students will evaluate the fit of each candidate, based on the previously identified communication skills.

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