Petty, A. A., Reimer, C. G., Swanes, R. R., & O’Rourke, J. S. ( 2004). L’Oréal USA: Do looks really matter in the cosmetic industry. 04-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
When a L’Oréal executive walks through a West Coast department store and demands that a sales representative be dismissed solely because of her appearance, lower-ranking managers resist. After the dismissal of a manager who defended the productive, but apparently unglamorous sales clerk, L’Oreal executives face charges of improper termination and employment discrimination. Title VII of the U.S. Civil Rights Act comes into play as Communications EVP Rebecca Caruso works to defend the image of the world’s largest cosmetics retailer.
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